Don’t Be A Shubie
Mr. Zogs Sex Wax will only sound familiar to those who are either professional surfers or have been surfing for years, but this brand makes one of the best surfboard wax in the world.
What we want to achieve with this campaign is to introduce the product to people who are getting started on surfing.
Out Of Home
As part of a special Out Of Home action, Sex Wax is going to create a modified version of the slippery floor sign and place it in key locations like Los Angeles International Airport, Trader Joe’s, and selected Surf shops in the West Coast where our target can see it.
Social Media
For the Social Media extension, Sex Wax is going to partner with Instagram and set up a special feature in the app’s Direct Messages consisting of a button that when pressed will provide a safe pick-up line to slide smoothly into your crush’s DMs.