The Movie Burgers
Everybody loves burgers and a good movie so why not combine both?
Burger King came up with a limited-edition line of burgers based on classic movies where burgers are part of the cast. The campaign extensions will also allow the consumer to enjoy the whole experience and win several prizes.
Experiential
Burger King will be sponsoring re-screenings of the movies that their limited-edition burgers are based on. During the screening, we will be giving away free samples of the burger.
People will be able to enjoy a different burger depending on which movie they went to watch to the movie theatre.
Social Media
Weeks before the official release of the limited-edition burgers, Burger King will start a game on Social Media as a teaser and people will have the opportunity to win free meals.
