Absolut Pride
Absolut Vodka is popular for being one of the most chameleonic brands in the liquor market due to the brand’s change in packaging. But what consumers don’t know is that the brand is also an ally of the LGBTQ+ community all year round and that’s what we are going to highlight with this campaign.
Absolut Safeness
The app that will inform you of hate crimes committed against the LGBTQ+ community in your area. It also allows you to report a crime and has a direct button to call the police.
