The Cheap Edition
Ryanair has always been popular amongst travelers for being a cheap airline but also acting cheap and cutting the budget in whatever they can, usually arousing disappointment and anger of their customers.
With this campaign, we want to change the company’s brand image for the better by engaging with them and making the company relatable.
Social Media
As a Social Media action and parallel to the rest of the campaign, we will release a contest in Social Media in which users will create their own memes about Ryanair and the best ones will get the chance to win a free roundtrip ticket to any location in Europe.
